Sales and Distribution of Bisleri Dazzle Kinley (1) .. The general distribution channel of Bisleri looks like this: MANUFACTURING PLANT COMPANY. Bisleri has realized that availability is the key to success and for the success of this concept; the distribution channel has to be up to the mark. Bisleri International uses hub varied sizes through distribution channels such.

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Bisleri uses three level of distribution channel as it includes dealers, wholesalers and retailers. This means that companies have more pricing power than if they were operating in perfect market circumstance. Retrieved 01,from https: Bisleri has been developing the drinks for over a year and after final testing and development, they are now all set to launch the array of economical and refreshing soft drinks. The company plans to double its advertising budget from the Rs.

Distribution Network of Bisleri

As of now, Bisleri has 80 bottling plants Pan India, amongst which 12 are their own and 68 are licensed. Bisleri is a famous brand of bottled water in India and it was found bislwri Crushed and compacted bottles from other parts of the country will be transported to the two plants, Mr. Chauhan is convinced that water is the business to be in: They merely used the name and distriburion Bisleri soda with two variants — carbonated and non-carbonated mineral water.

It deals not only in bottled water but also in energy drinks, soda, facial wipes, stand and faucet, ice box. Page 1 of This bottle, priced at Rs.

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Bisleri, an Distribytion mineral water company, was launched in India in the yearand bought by Parle from the Italian entrepreneur Signor Felice Bisleri in as the company was unable to market bottled water, and planned to exit the market. Ramesh Chauhan joined the Parle group, found by Jayantilal Chauhan, in They actually bridge the gap between suppliers and end consumers thus framing the outline for a company in end users mindset.

Chauhan said, adding that a better part of the compacted PET will go into the manufacture of polyester yarn: Distribution Network of Bisleri.

Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line. Predicting that he expects his company’s turnover to touch Rs. The existing situation in which Bisleri distrbution operating is oligopoly. His undying determination and vision has made Bisleri a premium mineral water brand and a household name.

Chauhan is now on the look-out for high-quality cups to make the water available in smaller quantities. Bisleri has a wide and well managed salesman appointed for taking up the responsibility of distribution of its products to diverse parts of the country.

He is, meanwhile, dispatching people to Japan this week to procure a recycling plant for the PET bottles and said at least two such plants would be set up in Chennai and Delhi at the cost channek Rs. The participants play a vital role in success and failure of any business. Comment on this article to BLFeedback thehindu. Bisleri is a famous brand of bottled water in India.

Distribution Network of Bisleri – Research Paper

Consumers who buy the five-litre value pack have to pay a Re. Its operations run throughout the subcontinent of India and are one of the leading bottled water supplying companies. The five-litre packs, launched last December in Goa, are currently available in six cities, including Delhi, Bomba y and Bangalore, and sell over 5, bottles a day, according to Mr.


Indian consumers are tired of the existing range of products and need something new and innovative.

Only available on ReviewEssays. The marketing strategy provides the design for achieving them the linkage between marketing strategies and overall corporate success is indeed direct and vital. Bisleri has gained the tremendous success in the field of bottled djstribution.

Chauhan, who said it will also promote the five-litre pack with events and PoP displays.

Bisleri to have own distribution network

The company will invest approximately Rs. Ramesh Chauhan, Chairman, Parle Drinks, said he expects an almost per cent growth in business when the number of trucks transporting Bisleri mineral water doubles from the current 1, Chauhan, who puts Parle’s turnover at Rs. With business growing exponentially, Mr. Bisleri soda, though doing well, had to be discontinued, as Parle sold their soft drink brands to Coca-Cola in Bisleri has a very strong distribution network and it has reach to almost all region of the country.

After the sale to Coca-Cola, Ramesh Chauhan dedicated himself to develop Bisleri as a brand and bring safe drinking water into the public domain. The one-litre bottle is available at Rs.